Direct-to-Consumer · Fashion
Futwork × Powerlook

Answer rate lifted to a near-perfect 99%.

Scaling inbound support for Powerlook across calls, email and returns, turning a high missed-call rate into near-perfect answering while quality climbed.

Omnichannel support
Headline outcome
0%
answer rate, up from 87.5% in three months
< 10scall pick-up speed, held under target every month
Over three months
Answer rate
0%
up from 87.5%
11.5 pts
Quality score
0%
up from 73%
18 pts
Call pick-up
< 10s
under target, every month
On target
AHT achievement
0%
handle-time target
Met
About Powerlook

Powerlook is a direct-to-consumer fashion brand in India. As daily order and query volumes grow, its support runs across calls, email, returns and outbound at once.

The challenge

Rising volume, and too many calls going unanswered.

Volume across every channel

Daily volume was climbing across calls, email, returns and outbound at once.

A high missed-call rate

Too many callers were leaving without ever reaching a resolution.

Dissatisfied customers

Unresolved queries were weighing on brand image and the customer experience.

WISMO and product cases

Where-is-my-order and product escalations needed accurate, timely answers.

The solution

Answer everything, fast, across every channel.

A scaling desk that picks up in seconds, resolves on contact, and closes returns properly.

Inbound query

Calls, email, returns

Picked up fast

Under 10 seconds

Service Provider

Resolves the query

Returns handled

RVP verified & closed

Escalate when needed

Product cases

Answer rate climbs

Toward 99%
Why Futwork

Nobody left waiting, on any channel.

Near-perfect answering

A tight pickup model pushed answer rate to a near-perfect 99%, so far fewer customers hang up unheard.

Picked up in seconds

Call pick-up stayed under the 10-second target every single month.

Coverage across channels

One team across calls, email, returns and outbound, so no channel gets starved.

Quality that climbs

Quality rose from 73% to 91% in three months through coaching and feedback.

Returns closed properly

RVP cases are verified and closed on time, not left hanging.

Handle time, fully met

AHT targets were achieved across the board, without cutting resolution short.

The result

Near-perfect answering, faster pickup, and quality climbing fast.

Answer rate rose from 87.5% to 99.0% in three months. Call pick-up stayed under the 10-second target every month with full AHT achievement, and quality climbed from 73% to 91%.

Answer rate 99% Quality score 91% Call pick-up < 10s AHT achievement 100%
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